yt:channel:0a_pO439rhcyHBZq3AKdrw 0a_pO439rhcyHBZq3AKdrw David Perell https://www.youtube.com/channel/UC0a_pO439rhcyHBZq3AKdrw 2017-01-23T16:56:15+00:00 yt:video:O0AdjcYvmxw O0AdjcYvmxw UC0a_pO439rhcyHBZq3AKdrw David Perell https://www.youtube.com/channel/UC0a_pO439rhcyHBZq3AKdrw 2026-07-11T12:45:07+00:00 2026-07-11T12:45:08+00:00 Pixar Director's Surprising Take on AI *About the host* Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. *Follow me* Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell yt:video:mpVVLnqUP4w mpVVLnqUP4w UC0a_pO439rhcyHBZq3AKdrw David Perell https://www.youtube.com/channel/UC0a_pO439rhcyHBZq3AKdrw 2026-07-10T12:45:37+00:00 2026-07-10T12:45:38+00:00 What Made Steve Jobs Special *About the host* Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. *Follow me* Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell yt:video:x6ro97W5Q24 x6ro97W5Q24 UC0a_pO439rhcyHBZq3AKdrw David Perell https://www.youtube.com/channel/UC0a_pO439rhcyHBZq3AKdrw 2026-07-09T13:15:20+00:00 2026-07-09T13:15:42+00:00 AI Can't Read for You *About the host* Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. *Follow me* Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell yt:video:xP2C8Z21hKM xP2C8Z21hKM UC0a_pO439rhcyHBZq3AKdrw David Perell https://www.youtube.com/channel/UC0a_pO439rhcyHBZq3AKdrw 2026-07-08T14:00:05+00:00 2026-07-10T07:29:28+00:00 How to Get Your Book Published (Hachette CEO Interview) This episode is presented by Wispr Flow, a tool that turns voice notes into clear writing. I use it every day and recommend it to every writer I know. Try it for free at ref.wisprflow.ai/howiwrite Learn more about Alpha School at ⁠go.alpha.school/howiwrite 00:00:00 Introduction 00:01:54 What publishers actually do 00:06:56 How to get your book published 00:12:00 What literary agents do 00:14:22 How to deal with disagreement 00:18:46 Making money vs making art 00:25:39 Does marketing actually matter 00:29:23 Choose the right editor 00:35:10 Should you market your own book 00:39:12 The biggest money trap 00:42:52 How bookstores came back 00:46:34 Why moral sense matters 00:50:46 Mystery and thriller rules 00:53:35 Why horror is having a comeback 00:56:56 Kids books sell forever 01:00:39 US, UK, and French markets 01:07:20 Paperbacks, ebooks and audiobooks 01:11:15 Gen Z's return to physical books 01:17:24 Most books lose money 01:19:59 Why should you publish with Hachette David Shelley is on the show today and he’s the CEO of Hachette, one of the Big Five publishers. In this conversation, I focused on two things. First, how should writers navigate the publishing industry? Second, how does the publishing industry actually work? Who better to learn from than someone at the top of the field? David has spent more than 30 years in book publishing, and his company sells roughly 220 million books every year, generating about $3.5 billion in annual revenue. *About the host* Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. *Follow me* Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell yt:video:pgqbNbD8suc pgqbNbD8suc UC0a_pO439rhcyHBZq3AKdrw David Perell https://www.youtube.com/channel/UC0a_pO439rhcyHBZq3AKdrw 2026-07-08T13:30:09+00:00 2026-07-08T13:30:10+00:00 Michael Pollan Shares His Best Writing Advice *About the host* Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. *Follow me* Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell yt:video:PwkRDM-yPMk PwkRDM-yPMk UC0a_pO439rhcyHBZq3AKdrw David Perell https://www.youtube.com/channel/UC0a_pO439rhcyHBZq3AKdrw 2026-07-07T13:30:21+00:00 2026-07-07T13:30:21+00:00 How Smart Writers Persuade *About the host* Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. *Follow me* Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell yt:video:Wq3fCWAYlYM Wq3fCWAYlYM UC0a_pO439rhcyHBZq3AKdrw David Perell https://www.youtube.com/channel/UC0a_pO439rhcyHBZq3AKdrw 2026-07-06T13:00:02+00:00 2026-07-06T13:00:02+00:00 How a Metaphor Can Change Your Mind Instantly *About the host* Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. *Follow me* Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell yt:video:utrNageHJt4 utrNageHJt4 UC0a_pO439rhcyHBZq3AKdrw David Perell https://www.youtube.com/channel/UC0a_pO439rhcyHBZq3AKdrw 2026-07-04T13:00:34+00:00 2026-07-08T04:14:25+00:00 Why Writers Hit a Skill Plateau *About the host* Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. *Follow me* Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell yt:video:pp2Hfm9H5gM pp2Hfm9H5gM UC0a_pO439rhcyHBZq3AKdrw David Perell https://www.youtube.com/channel/UC0a_pO439rhcyHBZq3AKdrw 2026-07-03T13:00:37+00:00 2026-07-03T13:00:37+00:00 Why We Don't Write Like Charles Darwin Anymore *About the host* Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. *Follow me* Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell yt:video:7k-JjGx8B_g 7k-JjGx8B_g UC0a_pO439rhcyHBZq3AKdrw David Perell https://www.youtube.com/channel/UC0a_pO439rhcyHBZq3AKdrw 2026-07-02T13:00:17+00:00 2026-07-05T22:39:45+00:00 What It Takes To Create Great Art *About the host* Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. *Follow me* Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell yt:video:iJJ2iQ3dJik iJJ2iQ3dJik UC0a_pO439rhcyHBZq3AKdrw David Perell https://www.youtube.com/channel/UC0a_pO439rhcyHBZq3AKdrw 2026-07-01T13:00:35+00:00 2026-07-04T22:23:08+00:00 Nobody Likes Being Lectured *About the host* Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. *Follow me* Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell yt:video:x7anE_kRTw8 x7anE_kRTw8 UC0a_pO439rhcyHBZq3AKdrw David Perell https://www.youtube.com/channel/UC0a_pO439rhcyHBZq3AKdrw 2026-07-01T13:00:16+00:00 2026-07-06T08:29:50+00:00 Bestselling Author Gives His Best Writing Advice (David Sedaris Interview) This episode is presented by Wispr Flow, a tool that turns voice notes into clear writing. I use it every day and recommend it to every writer I know. Try it for free at ref.wisprflow.ai/howiwrite David Sedaris has long been one of the funniest writers in the game, and he’s got a method for how he does it. It starts with observation, always looking for what’s surprising, ridiculous, or a little bit strange about the world. Then, every single day, he writes the best ideas down in a journal. But there’s also a willingness to put himself in absurd situations, like working as a Christmas elf at Macy’s or cleaning up litter off English country roads for eight hours a day. He’s sold more than 16 million books, and he’s been writing for The New Yorker for more than 30 years. Today, he’s here to teach us how he does it. 00:00:00 Introduction 00:00:34 Why not publish your writing 00:03:07 How to find a premise 00:07:57 Reading out loud to crowds 00:11:40 David's writing method 00:16:10 How to observe better 00:24:35 Good people vs good characters 00:30:09 Don't give your editor the first draft 00:32:56 What makes a good ending 00:37:38 The power of writing rhythm 00:42:03 Why specific details matter 00:46:36 Writing essays vs fiction 00:52:14 Stop trying so hard 00:53:54 Stretch the story just a little 00:56:47 Be a great observer 01:01:34 Choose funnier words 01:06:37 How to really improve your writing 01:10:42 David's big inspirations 01:12:45 What makes David unique *About the host* Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. *Follow me* Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell yt:video:dghb0gnWslw dghb0gnWslw UC0a_pO439rhcyHBZq3AKdrw David Perell https://www.youtube.com/channel/UC0a_pO439rhcyHBZq3AKdrw 2026-06-30T13:00:03+00:00 2026-07-04T22:26:01+00:00 Our Inner Lives Have Been Industrialized *About the host* Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. *Follow me* Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell yt:video:QhLKTTRCS90 QhLKTTRCS90 UC0a_pO439rhcyHBZq3AKdrw David Perell https://www.youtube.com/channel/UC0a_pO439rhcyHBZq3AKdrw 2026-06-29T13:00:17+00:00 2026-07-03T00:33:11+00:00 We've Learned Poetry Wrong *About the host* Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. *Follow me* Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell yt:video:0t7v360wdV0 0t7v360wdV0 UC0a_pO439rhcyHBZq3AKdrw David Perell https://www.youtube.com/channel/UC0a_pO439rhcyHBZq3AKdrw 2026-06-28T13:00:11+00:00 2026-07-01T21:44:24+00:00 Why AI Writes Better Than Your Lawyer *About the host* Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. *Follow me* Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell